.inner-content {
    margin: 0 auto;
    padding: 0 2rem 2rem 2rem;
    background: #ffffff;
}

.franchise {
    background: #fff;
}

.franchise p {
    color: #1B4633;
    font-family: 'ItalianPlateNo1Medium', Helvetica, Arial, sans-serif;
    font-size: 1.4rem;
    line-height: 1.3;
    margin-bottom: 2.4rem;
}

[dir=rtl] .franchise p {
    font-family: 'GEDinarOneLight', Helvetica, Arial, sans-serif;
}

.franchise-lifestyle {
    background: url(img/franchisewhy/lifestyle.jpg) no-repeat top left;
    width: 95rem;
    height: 37.3rem;
    margin-bottom: 2rem;
}

[dir=rtl] .franchise-lifestyle {
    background: url(img/franchisewhy/lifestyle-rtl.jpg) no-repeat top right;
}

.franchise-lifestyle h2 {
    color: #fff;
    padding: 4.5rem 2.5rem 0;
    margin-bottom:2rem;
}

[dir=rtl] .franchise-lifestyle h2 {
    font-family: 'GEDinarOneLight', Helvetica, Arial, sans-serif;
}

.franchise-lifestyle p {
    font-family: 'ItalianPlateNo1Regular',Helvetica, Arial, sans-serif;
    color: #ffffff;
    padding: 0 2.5rem;
    font-size: 2.2rem;
    line-height: 1.5;
    width: 32rem;
}

[dir=rtl] .franchise-lifestyle p {
    font-family: 'GEDinarOneLight', Helvetica, Arial, sans-serif;
}

.franchise-intro {
    float: left;
    width: 58.8rem;
}

[dir=rtl] .franchise-intro {
    float: right;
}

.franchise-intro p {
    padding-right: 0.5rem;
}

[dir=rtl] .franchise-intro p {
    padding-left: 0.5rem;
    padding-right: 0;
}

.franchise-intro strong {
    font-family: 'ItalianPlateNo1Demibold';
    font-size: 1.6rem;
    color: #1B4633;
}

[dir=rtl] .franchise-intro strong {
    font-family: 'GEDinarOneMedium', Helvetica, Arial, sans-serif;
}

.franchise-intro .healthy-img {
    background: url(img/franchisewhy/healthy.jpg) no-repeat bottom right;
    display: block;
    width: 58.8rem;
    height: 42.2rem;
}

[dir=rtl] .franchise-intro .healthy-img {
    background: url(img/franchisewhy/healthy-rtl.jpg) no-repeat bottom left;
}

.franchise-trends {
    float: right;
    width: 34.2rem;
}

[dir=rtl] .franchise-trends {
    float: left;
}

.franchise-trends p {
    font-family: 'ItalianPlateNo1Regular', Helvetica, Arial, sans-serif;
}

[dir=rtl] .franchise-trends p {
    font-family: 'GEDinarOneLight', Helvetica, Arial, sans-serif;
}

.franchise-healthy-eating {
    background: #1B4633;
    color: #ffffff;
    padding: 2.5rem;
    font-size: 1.4rem;
    line-height: 1.3;
    text-align: center;
}

.franchise-bfy {
    position: relative;
}

.bfy-text {
    position: absolute;
    right: 38.2rem;
    box-sizing: border-box;
    height: 100%;
    background: #3c3d3e;
    color: #ffffff;
    padding: 3.5rem 3.5rem 0 2rem;
}

[dir=rtl] .bfy-text {
    left: 38.2rem;
    right: 0;
    padding: 3.5rem 2rem 0 3.5rem;
}

.bfy-text h2 {
    font-size: 3.5rem;
    line-height: 3.6rem;
    font-family: 'ItalianPlateNo1Medium', Helvetica, Arial, sans-serif;
    color: #fff;
    margin-bottom: 2rem;
}

[dir=rtl] .bfy-text h2 {
    font-family: 'GEDinarOneLight', Helvetica, Arial, sans-serif;
}

.bfy-text p {
    color: #ffffff;
}

.bfy-img {
    background: url(img/franchisewhy/bfy.jpg) no-repeat bottom right;
    display: block;
    width: 38.2rem;
    height: 58.7rem;
    float: right;
}

[dir=rtl] .bfy-img {
    background: url(img/franchisewhy/bfy-rtl.jpg) no-repeat bottom left;
    float: left;
}

.franchise-diabetes {
    position: relative;
    margin-bottom: 2.5rem;
}

.franchise-diabetes h3 {
    font-family: 'ItalianPlateNo1Medium', Helvetica, Arial, sans-serif;
    font-size: 3.5rem;
    line-height: 3.6rem;
    color: #1B4633;
    text-align: center;
    margin: 1.5rem 0;
}

[dir=rtl] .franchise-diabetes h3 {
    font-family: 'GEDinarOneLight', Helvetica, Arial, sans-serif;
}

p.diabetes-intro {
    text-align: center;
    padding: 0 3.5rem;
    margin-bottom: 3.5rem;
}

.diabetes-img {
    background: url(img/franchisewhy/diabetes.jpg) no-repeat bottom right;
    display: block;
    width: 58.8rem;
    height: 28.6rem;
    float: left;
}

[dir=rtl] .diabetes-img {
    background: url(img/franchisewhy/diabetes-rtl.jpg) no-repeat bottom left;
    float: right;
}

.diabetes-stats {
    position: absolute;
    left: 60.8rem;
}

[dir=rtl] .diabetes-stats {
    left: 0;
    right: 60.8rem;
}

.diabetes-stats h3 {
    color: #1B4633;
    margin-bottom: 2rem;
}

.diabetes-stats ul li {
    font-family: 'ItalianPlateNo1Demibold', Helvetica, Arial, sans-serif;
    font-size: 1.4rem;
    line-height: 1.3;
    padding-left: 1rem;
}

[dir=rtl] .diabetes-stats ul li {
    font-family: 'GEDinarOneMedium', Helvetica, Arial, sans-serif;
    padding-left: 0;
    padding-right: 1rem;
}

.diabetes-stats ul li span {
    font-size: 1.4rem;
    line-height: 1.3;
    color: #1B4633;
    margin-left: -1rem;
}

[dir=rtl] .diabetes-stats ul li span {
    margin-left: 0;
    margin-right: -1rem;
}

@media only screen and (max-width: 990px) {
    .franchise-lifestyle {
        background: url(img/franchisewhy/mobile/lifestyle.jpg) no-repeat top left;
        width: 100%;
        -webkit-background-size: cover;
        -moz-background-size: cover;
        -o-background-size: cover;
        background-size: cover;
        height: 37.3rem;
    }

    [dir=rtl] .franchise-lifestyle {
        background: url(img/franchisewhy/mobile/lifestyle-rtl.jpg) no-repeat top left;
        -webkit-background-size: cover;
        -moz-background-size: cover;
        -o-background-size: cover;
        background-size: cover;
    }

    .franchise-lifestyle h2 {
        font-size: 4.8rem;
        line-height: 5.8rem;
        padding-top:2rem;
    }
    .franchise-lifestyle p{
        font-size:2.7rem;
        line-height:1.3;
        width:40rem;
    }
    .franchise-intro {
        float: none;
        width: 100%;
        margin-bottom: 2.5rem;
    }
    [dir=rtl] .franchise-intro {
        float:none;
    }

    .franchise-intro .healthy-img {
        background: url(img/franchisewhy/mobile/healthy.jpg) no-repeat bottom left;
        width: 100%;
        -webkit-background-size: cover;
        -moz-background-size: cover;
        -o-background-size: cover;
        background-size: cover;
        height: 40.5rem;

    }

    [dir=rtl] .franchise-intro .healthy-img {
        background: url(img/franchisewhy/mobile/healthy-rtl.jpg) no-repeat bottom right;
        -webkit-background-size: cover;
        -moz-background-size: cover;
        -o-background-size: cover;
        background-size: cover;
    }

    .franchise-trends {
        float: none;
        width: 100%;
    }

    .inner-content.p-b-none {
        padding-bottom: 0;
    }

    .bfy-img {
        background: url(img/franchisewhy/mobile/bfy.jpg) no-repeat top left;
        width: 28.2rem;
        height: 66.8rem;
    }

    [dir=rtl] .bfy-img {
        background: url(img/franchisewhy/mobile/bfy-rtl.jpg) no-repeat top right;
    }

    .bfy-text {
        right: 28.2rem;
        padding-right: 3rem;
    }

    [dir=rtl] .bfy-text {
        left: 28.2rem;
        right: 0;
        padding-right: 3rem;
    }

    .bfy-text p {
        padding-right: 1.5rem;
    }

    [dir=rtl] .bfy-text p {
        padding-left: 1.5rem;
        padding-right: 0;
    }

    .diabetes-img {
        background: url(img/franchisewhy/mobile/diabetes.jpg) no-repeat top left;
        width: 44.5rem;
        height: 36rem;
    }

    [dir=rtl] .diabetes-img {
        background: url(img/franchisewhy/mobile/diabetes-rtl.jpg) no-repeat top right;
        -webkit-background-size: cover;
        -moz-background-size: cover;
        -o-background-size: cover;
        background-size: cover;
    }

    .diabetes-stats {
        left: 46.5rem;
    }

    [dir=rtl] .diabetes-stats {
        left: 0;
        right: 46.5rem;
    }

}

@media only screen and (max-width: 768px) {

    .franchise p{
        font-size:2.7rem;
        line-height:1.3;
    }
    .franchise-intro strong{
        font-size:3.1rem;
        line-height:1.3;
    }
    .franchise-intro .healthy-img {
        background: url(img/franchisewhy/mobile/400/healthy.jpg) no-repeat bottom left;
        width: 100%;
        -webkit-background-size: cover;
        -moz-background-size: cover;
        -o-background-size: cover;
        background-size: cover;
        height: 27.7rem;
    }

    [dir=rtl] .franchise-intro .healthy-img {
        background: url(img/franchisewhy/mobile/400/healthy-rtl.jpg) no-repeat bottom right;
        -webkit-background-size: cover;
        -moz-background-size: cover;
        -o-background-size: cover;
        background-size: cover;
    }

    .bfy-text h2 {
        font-size: 2.8rem;
    }

    .bfy-img {
        background: url(img/franchisewhy/mobile/400/bfy.jpg) no-repeat top left;
        width: 100%;
        height: 43.1rem;
        -webkit-background-size: cover;
        -moz-background-size: cover;
        -o-background-size: cover;
        background-size: cover;
        float: none;
    }

    [dir=rtl] .bfy-img {
        background: url(img/franchisewhy/mobile/400/bfy-rtl.jpg) no-repeat top right;
        -webkit-background-size: cover;
        -moz-background-size: cover;
        -o-background-size: cover;
        background-size: cover;
        float: none;
    }

    .bfy-text {
        position: initial;
        padding-top:1rem;
        padding-bottom:1rem;
    }

    .franchise-diabetes h2 {
        font-size: 2.8rem;
    }

    p.diabetes-intro {
        text-align: left;
        padding: 0;
        margin-bottom: 2.5rem;
    }

    [dir=rtl] p.diabetes-intro {
        text-align: right;
    }

    .diabetes-img {
        background: url(img/franchisewhy/mobile/diabetes.jpg) no-repeat bottom center;
        width: 100%;
        height: 36rem;
        -webkit-background-size: cover;
        -moz-background-size: cover;
        -o-background-size: cover;
        background-size: cover;
        float: none;
        margin-top: 2rem;
    }
    [dir=rtl] .diabetes-img {
        background: url(img/franchisewhy/mobile/diabetes-rtl.jpg) no-repeat bottom center;
        -webkit-background-size: cover;
        -moz-background-size: cover;
        -o-background-size: cover;
        background-size: cover;
        float: none;
        margin-top: 2rem;
    }
    .diabetes-stats {
        position: initial;
    }
    .franchise-healthy-eating{
        font-size:2.7rem;
        line-height:1.3;
    }
    .franchise-diabetes h3{
        font-size:4.8rem;
        line-height:1.3;
    }
    .diabetes-stats ul li,
    .diabetes-stats ul li span{
        font-size:2.7rem;
        line-height:1.3;
    }
}